![]() ![]() The second variation featured the app icon with a smiling pumpkin head.One of the variations depicted a well-known image of a man in a top hat, to add a bit of Halloween spirit, designers put a ‘phantom of the opera’ inspired mask on his face.In the course of the first experiment, two app icons were tested: Developers from MyTona in their test for their game Seekers Notes: Hidden Mystery decided to test which character serves this purpose the best. SolutionĪs we know, the main purpose of placing a character in the game app icons is to try and promote the sense of action which intensifies the user’s desire to start playing right now. ![]() So, they decided to A/B test Halloweeny app icons to be on the safe side. However, the publisher was quite aware that seasonal decoration of app icons doesn’t always result in stunning conversion rate. ![]()
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